Atlanta, GA: Atlanta Bourbon Company is excited to announce that it has taken steps to protect the intellectual property of the company. We are proud of our name, “Atlanta Bourbon Company.” We are also proud of our plan to distill products of the highest quality, which we will publicize by promoting the concepts of our “Atlanta Bourbon Purity Law” and its German equivalent, “Bourbon Reinheitsgebot”.
A trademark is a sign, mark, or indicator used by a business to identify a product or service as its own and to distinguish the product or service from those of its competitors. Trademark law is designed to protect the intellectual property owned by individuals and businesses. The law is also designed to prevent consumer confusion. Accordingly, trademark law prohibits a business from using a name or mark that is confusingly similar to the name or mark previously used in business by a competitor or other business.
A business name generally can be protected as a trademark under federal and state trademark law. Under US law, an owner of a trademark may secure its rights both by using the mark in commerce in connection with the goods and services sold, and also by registering the trademark with the United States Patent and Trademark Office (“USPTO”).
Atlanta Bourbon Company has already begun to acquire trademark protection by using its name and marks. While registering with the USPTO is NOT required, it puts other businesses on notice that Atlanta Bourbon Company is using certain marks.
At Atlanta Bourbon Company, we stand for the highest quality and will demonstrate our quality standards worldwide. Registration of our trademarks is an important first step.
About Atlanta Bourbon Company:Atlanta Bourbon Company, a privately held craft distillery plans to develop and operate a facility in Metro Atlanta. We are a group of bourbon enthusiasts and industry specialists that share a common goal to distill premium, small batch spirits without any additives for our local community. We have brought some of the world’s best distilling experts to the company, and all of us want to help raising the bar for handcrafted bourbon throughout the US.
FOR IMMEDIATE RELEASE:
September 16, 2018
Atlanta Bourbon Company
Phone +1 404 771 4332