The world’s first comic characters to represent a US bourbon brand
Atlanta, GA: Atlanta Bourbon Company is proud to present its new ambassador team: Scotch & Bourbon. The company’s goal is to represent its brand in a funny and educational way, and their ambassadors are two dogs discussing matters of life, and of course bourbon!
The company loved the marketing idea of two comic characters representing them. Especially, having a funny team of dogs, poking fun at each other such as friends do. “Adding a Scotch Terrier gave us a lot of options for the characters to tease each other, and we love making jokes as friends – especially with our distilling friends from Scotland!” says Caroline Porsiel, CEO of Atlanta Bourbon Company. So apparently, Atlanta Bourbon Company states not only their dedication to premium bourbon but honors it’s colleagues over in Europe as well. Currently, the company has created a beginning series of 12 comic drawings, and depending on the public reception of Scotch & Bourbon the campaign is going to be extended after the first releases.
Atlanta Bourbon optimized the size of its comic for social media and cell phones. “This is a very personal approach from all of us at Atlanta Bourbon Company. Everyone more or less added some jokes or funny comments our two ambassadors should encounter – So please like our jokes on social media and forward them to friends! And, if we make you smile, we have accomplished everything we wanted.”
About Atlanta Bourbon Company: Atlanta Bourbon Company is a craft distillery in set-up phase. We have committed to our own Atlanta Bourbon Reinheitsgebot (purity law) to produce super premium quality without any additives – because we do believe the future is clean drinking.
FOR IMMEDIATE RELEASE:
January 29, 2019
Atlanta Bourbon Company
Telefon +1 404 771 4332
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